How our partnership begang
Optimar came to Credo for help with growth in new customer segments. The management team, who had carved the company out of bankruptcy, sought a partner with international business development expertise. Credo initially acquired a 51% stake, which was later diluted through strategic acquisitions that fuelled growth.
The transformation
Under Credo’s ownership, Optimar focused on expanding its global footprint, transitioning from reactive sales to proactive market penetration in key fishing nations, and re-entering aquaculture. The company executed several transformative acquisitions, unified operations across Norway and Spain, and established a strong presence in the U.S. The attractive aftermarket business was also boosted significantly. With strategic shifts and a professionalized management team, Optimar’s value skyrocketed, culminating in a successful exit.
Exit
The company was sold to the German family-owned investment firm Haniel, which saw value in Optimar’s leadership in onboard fish processing and its established platform for further growth. Credo’s investment yielded significant returns, validating the strategic investments in product development and market expansion.
